Surviving & Thriving at NAMM 2025

If you’re in the music industry, NAMM (the National Association of Music Merchants) isn’t just a trade show—it’s Disneyland for musicians, gearheads, and industry pros. It’s where you’ll rub shoulders with legends, discover the latest in music tech, and possibly walk away with an empty wallet but a full heart. As an Aussie, making the pilgrimage to the U.S. for NAMM takes planning, budgeting, and a solid sense of adventure, so let’s break it down!